Task: Don’t Hang Up

Who was the target audience and how were they targeted?

18-29 year olds was targeted. Although I’m 17, I still managed to watch it as I’m a mature audience. The film was based around prank calls and the consequences of it. This relates to what happens in real life, which may attract the audience of those who have done it and face the reality of the outcome.

Where was the film distributed?

Vertical Entertainment in the United States; hence why not much people have heard of this film, and could be due to the distributor company not having much people hearing of the film.

What was the budget of the film and do you believe it had an effect on the marketing strategies?

$10 million was the budget, but how I found this film was through Instagram. Social media sites like Instagram, twitter, Facebook, etc. can gather a big audience and attract a lot of 16-20 year olds as that age range have phones and are on these popular social media sites. Furthermore, the use of YouTube ads is part of the marketing strategy making there be an already existing audience.

Hypodermic needle theory or gratification model theory?

The film uses both of these theories. The hypodermic needle theory is used as this film gives out a specific meaning of the potential outcome of doing a prank call can cause. It also uses the gratification model theory as it is advertised on social media like Twitter, Instagram and through YouTube which gives the audience a direct approach to the film

Weekly Analysis: Mean girls 2

Mean girls 2 analysis

‘The Plastics are back in the long awaited follow-up to the smash-hit Mean Girls... and now the clique is more fashionable, funny and ferocious than ever’

Mean girls 2 is a 2011 American teen comedy television film and the themes that run throughout this film was high school, love, revenge, friendship, etc. the film was directed by Melanie Mayron and written by Cliff Ruby and produced by George Engel. This was distributed by Paramount Famous.

The protagonist of this film is Jo Mitchell who plays the similar role of Katie in the first mean girls. On her first day at North Shore High School, she encounters a clique called "The Plastics", which is composed of the self-proclaimed leader, Mandi Weatherly, Chastity Meyer and Hope Plotkin. Jo also meets Abby Hanover, whom Mandi seems to be a rival. Jo develops an attraction to Tyler Adams. Despite Jo's attempts to avoid the Plastics, conflict develops between them and Abby. Towards the end of the film, Mandi and Nick both got community service and were allowed to graduate (thanks in some part to their parents for donating a new library for the school), they lost their popularity for their actions, earning Mandi a bad reputation. After seeking help for her raging libido problems, Chastity moves to Los Angeles to become a porn star. Hope is working on overcoming her fear of germs.

Weekly Film Analysis: The Forest (2016)

                                                    

This film was a 2016 American supernatural horror film directed by Jason Zada and written by Ben Katai. The theme of this film was sisterhood, love, trust, deceit, death, etc. This film was produced by Al-film and distributed by Gremercy Pictures. The cinematographer of this film was Mattias Troelstrup, who used his skill to create an illusion for the audience to understand what the protagonist was experiencing in the forest. This film was based in the United States and was in English too. The budget of the film was $10 million and had a box office of $37.6 million. On Rotten Tomatoes, the film has a rating of 10%, based on 116 reviews, with an average rating of 4.1/10. The site's critical consensus reads, "The Forest offers Natalie Dormer a few chances to showcase her range in a dual role, but they aren't enough to offset the fact that the movie's simply not all that scary.

The protagonist is a female, who is looking for her sister in a forest. Her sister has been missing for a couple of months, everyone assumed she was dead, but Sara knew she was still alive. The key theme shown her was hope, as she never gave up looking for her sister and still believed that she was alive in that treacherous forest. Furthermore, the other similar theme shown here in a family, the forest created an illusion which made Sara see her dead parents alive and to forcefully slit her wrist. This caused Sara to die in the forest, inflicting the burden on her sister Jess who made it out the forest until she realised Sara went to search for her in the forest. And realised she died looking for her.

Weekly Film Analysis: Split (2017)

This film is a 2016 psychological horror-thriller film written and directed by M. Night Shyamalan. The theme of this film was family, love, identity crisis and misunderstanding.  The cinematography was by Mike Gioulakis and his skills created the illusion of making the audience feel involved and gave an insight of all of the protagonist’s split personalities. The production company of this film was Blinding Edge Pictures and distributed by Universal Pictures. The location of the film was based in the United States and was in English. The budget of the film was $9 million but had an outstanding box office of $248.8 million. Rotten Tomatoes, the film has an approval rating of 76%, based on 215 reviews, with an average rating of 6.4/10. The site's critical consensus reads, "Split serves as a dramatic tour de force for James McAvoy in multiple roles – and finds writer-director M. Night Shyamalan returning resoundingly to thrilling form.

The protagonist of this film was Dennis who we discover that he has a dissociative identity disorder and realise that this was caused by his childhood upbringing. This creates sympathy from the audience and an insight of this disorder not being his fault.