Task: Don’t Hang Up

Who was the target audience and how were they targeted?

18-29 year olds was targeted. Although I’m 17, I still managed to watch it as I’m a mature audience. The film was based around prank calls and the consequences of it. This relates to what happens in real life, which may attract the audience of those who have done it and face the reality of the outcome.

Where was the film distributed?

Vertical Entertainment in the United States; hence why not much people have heard of this film, and could be due to the distributor company not having much people hearing of the film.

What was the budget of the film and do you believe it had an effect on the marketing strategies?

$10 million was the budget, but how I found this film was through Instagram. Social media sites like Instagram, twitter, Facebook, etc. can gather a big audience and attract a lot of 16-20 year olds as that age range have phones and are on these popular social media sites. Furthermore, the use of YouTube ads is part of the marketing strategy making there be an already existing audience.

Hypodermic needle theory or gratification model theory?

The film uses both of these theories. The hypodermic needle theory is used as this film gives out a specific meaning of the potential outcome of doing a prank call can cause. It also uses the gratification model theory as it is advertised on social media like Twitter, Instagram and through YouTube which gives the audience a direct approach to the film